FINGER-SCROLLIN’ GOOD

Considering all the competitors in fried chicken social, as KFC’s AOR, we had to bring the sauce.

Here’s a couple of my favorite moments leading the teams, collaborating with community managers, and (humanely) shooting chicken.

HOW DO YOU SAY “VIRAL” IN JAPANESE?

When Jujutsu Kaisen left anime fans sobbing after a major breakup in front of a KFC, we turned their dismay into a viral community moment by tweeting about it from an employee’s POV. The results?

• Highest reaching post in KFC account history

• 7.6M impressions

• +242% conversion rate

• Highest spike in brand mentions in 2023/2024

• Inspired the trending hashtag #kfcbreakup, multiple Spotify playlists, & Reddit threads

• Webby Awards Top 5 Best Community/Fan Engagement

• Shorty Awards Best Real Time Response Nominee

WHAT’S COOKIN’ IN KENTUCKY?

Have you ever wanted to hop a fast food counter just to see what’s going on back there?
’k, but if you DID, here’s a series just for you.
Colonel’s Kitchen takes our TikTok followers into the real KFC Test Kitchen
for a behind-the-scenes look at what them 11 herbs and spices do.

ECD: Enrique Camacho
CM: Harlan Rahl
KITCHEN CW/AD: Carolyn Casper | Maya Lazar