CORONA x SNOOP DOGG
CORONA x SNOOP DOGG
FRONTED BY THE FINEST
With Snoop Dogg as their spokesperson, we set new standards for living “the fine life” with Corona.
MÁS FINA WAS THE CASE
Uncle Snoop has spit fire since 1992,
so when it came to creating radio spots for Corona’s
laaaaaid-back La Vida Más Fina master brand,
I just tapped his original talent & let the man take the mic.
Watch for our mixtape.
LA VIDA MÁS LOUNGE
When Corona dropped limited edition color-changing cans for the holidays, we tapped Snoop’s stylist and Beach Robe Designer-in-Chief Talia Coles to give those cans & lucky fans a fresh Feliz Navi-Drip, too.
We leveraged their iconic O’Tannenpalm TV spot (and tons more existing brand equity) into launching Corona’s first ever designer can collab that finally delivered what fans had begged for: a Snoop robe.
It was even a hit with celebs who AREN’T Snoop Dogg.
A FEW KEY SOCIAL CAMPAIGN MILESTONES:
CREATIVE DIRECTION: Chris Adams | Ross Cavin | Jonathan Graham